Most dealers reply in hours and quit following up in three weeks. ZRS replies instantly — nights, weekends, holidays — and keeps working every lead until it buys or says no. Your CRM stays. Your team closes.
Your showroom is dark. Your BDC clocked out at six. Step through exactly what ZRS — trained on the psychology of the sale — does next, while the dealer down the road lets the same lead sit until Monday.
ZRS doesn't replace your sales floor — it feeds it. Pick any stage of the deal and see exactly who owns what.
Personalized text and email in under 60 seconds — 2 AM on a holiday included. Every message references the exact vehicle they asked about.
Automated · 24/7Nothing at 2 AM — that's the point. Your reps walk in to conversations already in motion, with full context waiting.
SleepIndustry data puts the average buyer in-market for roughly 90 days. Typical BDCs — and most AI tools — go quiet after week three. That leaves two-thirds of the buying journey uncontested. ZRS stays in it for up to 12 months.
where typical follow-up gives up — right before most buyers are ready.
ZRS keeps every unanswered lead in active, human-sounding follow-up.
A human team can only actively work a few hundred leads at a time — no matter how many come in. Every month, the rest quietly rot in your CRM.
With ZRS, every lead has exactly three possible states: closed, opted out, or in active follow-up. Nothing else exists. So each month's leads stack on top of the last month's — and by month six you're working thousands of live conversations on the same team and the same ad spend.
Each copper segment = one monthly cohort still in active follow-up.
This isn't about buying more leads. It's about what happens to the ones you already pay for.
No AI. Reps send three texts and move on. Good months feel fine; bad months feel random. Every lead they drop is a deal someone else closes.
Fast first reply, generic follow-up, quits after three weeks. Chatbot-booked appointments ghost. A modest lift — then a hard ceiling.
ZRS works every lead for up to 12 months and hands your reps only warm, ready buyers with clear next steps. The pipeline compounds every month.
Every store runs different. ZRS maps to your process, your org chart, and your customers — then covers the hours and leads your team can't.
You decide when an untouched task escalates from rep to manager — 30 minutes or 2 hours, per role.
→ Missed task ×2 → sales manager pingedAggressive for hot leads, patient for long-cycle buyers. Any reply resets the sequence instantly.
→ 90-day default, extendable to 12 monthsDefine exactly when a human takes over — by topic, deal value, or customer sentiment.
→ Trade-in numbers → humanBy brand, rooftop, department, or round-robin — matched to the CRM assignments you already use.
→ Chevy vs. GMC routed separatelyThe AI sounds like your store — friendly, direct, professional. Spanish-language support included.
→ Voice calibrated per rooftopShowed but didn't buy? Your rep leaves one note and ZRS runs the right play automatically.
→ "Waiting on trade payoff" → monthly check-inTexts and emails go out from your reps' own CRM numbers and inboxes — not an outside line customers flag as spam.
→ Replies land in the rep's real inboxZRS never quotes rates, terms, or trade values. It gets the customer in the door for real numbers with your desk.
→ "What's my payment?" → an appointmentEvery rep starts the day with a ranked list — hot, warm, cold — exactly who to call and why. No double entry, ever.
→ Hot lead untouched → manager gets text + emailmore likely to convert a lead contacted within 5 minutes vs. 30.
of buyers purchase from the dealer that responds first.
of auto leads arrive after hours — when your BDC is home.
the average dealer's response time. ZRS: under 60 seconds.
Sources: Automotive News (2025) · Demand Local speed-to-lead research · US Tech Automations BDC case data · industry speed-to-lead studies. Figures are industry benchmarks; individual dealer results vary.
"Our reps used to lose weekend leads to the dealer down the road. ZRS answers in seconds, books the appointment, and hands my team a customer who's ready to buy. Nobody's chained to their phone at midnight anymore."
"I was paying three BDC reps and still missing after-hours leads. ZRS covers the nights and weekends they never could — for less than one salary. It paid for itself the first month."
"The free 15-day training showed me exactly who on my floor could close before I spent a dime. Then the AI started feeding them warm, ready buyers. Easiest yes I've given a vendor in years."
Representative testimonials.
Before any contract, we run a free, gamified 15-day training program for your sales reps — and hand your GM per-rep scorecards showing exactly who's closing, who's coasting, and where to coach.
A natural-sounding AI voice that follows up by phone through every legal calling hour — persistent, never pushy, always steering toward the appointment. Text and email run 24/7; calls respect TCPA hours and each shopper's consent.
HEAR THE ACTUAL AI VOICE · PRO TIER · $3,995/MO PER ROOFTOP
Per rooftop, per month, plus a one-time $1,495 setup & onboarding fee. One extra deal a month covers it — the rest is margin.
2-MINUTE SETUP FORM · SECURE STRIPE CHECKOUT · ONBOARDING STARTS WITHIN ONE BUSINESS DAY
Ran the desk as a GSM · 20 years in automotive retail. Built ZRS after watching too many leads die in the response gap while good teams worked themselves to the bone. Founder of Prisuta Labs, the AI venture studio behind ZRS.
ZRS wasn't dreamed up in a tech incubator. It was built by someone who knows what BDC, gross, and turn actually mean — who ran the desk, worked the tower, and watched deals die because nobody answered fast enough or followed up long enough.
The leads that die in the response gap die because people get tired, go home, and clock out. ZRS carries the same grind into every hour your team can't — nights, weekends, holidays — so nothing gets left on the table.
Sales & partnerships → luke@prisutalabs.ai
No. Chatbots answer the first question and disappear. ZRS runs first response, real conversations, appointment booking, and up to 12 months of follow-up across text, email, and AI voice — then hands your team warm buyers with full context.
No. ZRS works inside the CRM you already use — VinSolutions, DealerSocket, Elead, CDK, Reynolds, Tekion, DealerCenter and more. Appointments, notes, and hand-offs are logged where your team already lives, and messages go out from your reps' own numbers and inboxes — not a separate dashboard or an outside line.
Listen to the voice sample above and judge for yourself. Texts and emails are personalized to the exact vehicle and question — no templates, no "Dear valued customer."
You set the handoff rules — trade-in numbers, F&I questions, an upset customer, any trigger you want. Your rep gets the full conversation history and a clear task. No cold handoffs.
Days, not months. We handle setup and configuration, tune the AI to your store's voice and process, then roll out on a controlled share of leads before going full volume. No IT department required.
It's on this page: Core $2,995/mo, Pro $3,995/mo, per rooftop, plus a one-time $1,495 setup & onboarding fee. No hidden tiers. We publish pricing because hiding it wastes your time — and when you're ready, you can sign up and check out right on this site.
Yours. Your leads and customer data stay your property, and your CRM stays the system of record. If you ever leave, everything stays with you.
15 minutes. Your leads. No slides, no pitch deck — just the product running.