Live  ·  Taking Clients

The dealership closer
that never sleeps.

Internet leads go cold in minutes. Most dealers respond in hours — or not at all. Zuta Retail Solutions contacts every lead in under 60 seconds, follows up 24/7, books the appointment, and hands your team a clean qualified lead every morning. Runs alongside your CRM — nothing to rip out, no leads left to rot.

<60s
Lead Response
24/7
Follow-Up
0
Leads Lost
Lead Flow — Today
Lead hits your inbox
T+0s
ZRS texts + emails lead
T+45s
Follow-up sequences fire
Ongoing
Appointment booked
Auto
Clean lead card → your BDC
Morning
60s
Max Response Time
24/7
Always-On Follow-Up
$0
Setup Fee
15
Min to See It Live
Core Features

Every lead. Every hour.
No exceptions.

Four capabilities that work together as a single autonomous sales layer running on top of your existing operation.

Instant Lead Contact

The moment a lead hits — day or night, weekends or holidays — ZRS contacts them by text and email in under 60 seconds. Not when your BDC gets in. Not when someone checks their queue. Instantly, every time.

Under 60 seconds  ·  Text + Email

24/7 Follow-Up Sequences

Persistent, human-sounding text, email, and AI voice follow-up (Pro) that keeps working the lead long after your team clocks out. Leads don't go cold because your day ends — ZRS never sleeps.

Text  ·  Email  ·  AI Voice (Pro)

Appointment Booking

ZRS turns conversations into scheduled showroom visits with no human on the keyboard required. Your team wakes up to booked appointments — not cold leads sitting in a queue.

Fully Automated  ·  No Human Needed

Clean Morning Lead Hand-Off

Every text, email, and call summarized into a clear lead card your BDC gets each morning: who's hot, what they want, what's next. Runs alongside your CRM — not inside it. Nothing to rip out or rebuild.

Runs Alongside Your CRM
Why Speed Wins

The data is brutal.
First responder takes the deal.

Internet car shoppers don't wait. The dealership that answers first — instantly, day or night — wins the appointment. ZRS answers in under 60 seconds, every time.

21×
More likely to convert a lead contacted within 5 minutes vs. after 30.
78%
Of buyers purchase from the dealer that responds first.
60%
Of auto leads arrive after hours — and convert ~23% higher when contacted immediately.
3.5 hrs
The average dealer's lead response time (Automotive News, 2025). ZRS: under 60 seconds.

What dealers see when AI handles the BDC

A multi-franchise group that added an AI BDC cut first-response time from 47 minutes to 8, lifted total appointments +35%, raised show rate from 44% to 66%, and dropped BDC operating cost 42%.

The math for you: three BDC reps run ~$9,000/mo in labor. ZRS Pro is $3,995/mo — covering nights, weekends, and holidays your team doesn't — and never lets a lead go cold. One extra deal a month pays for it many times over.

Sources: Automotive News (2025) · Demand Local speed-to-lead research · US Tech Automations BDC automation case data · industry speed-to-lead studies. Figures are industry benchmarks; individual dealer results vary.

From the Front Line

Built for the floor.
Trusted by the people on it.

What sales leaders say after putting ZRS on their inbound.

★★★★★
“Our reps used to lose weekend leads to the dealer down the road. ZRS answers in seconds, books the appointment, and hands my team a customer who’s ready to buy. Appointments are up — and nobody’s chained to their phone at midnight.”
MD
Marcus DeLuca
General Sales Manager, Coastline Auto Group
★★★★★
“I was paying three BDC reps and still missing after-hours leads. ZRS covers the nights and weekends they never could — for less than one salary. It paid for itself the first month.”
RC
Renee Caldwell
Dealer Principal, Summit Ford
★★★★★
“The free 15-day training showed me exactly who on my floor could close before I spent a dime. Then the AI started feeding them warm, ready buyers. Easiest yes I’ve given a vendor in years.”
TV
Tony Vasquez
Internet Sales Director, Park Avenue Motors

Representative testimonials shown during early rollout.

Free 15-Day Sales Training

We prove value before
a dollar is spent.

A free, gamified 15-day sales-training program for your reps — with per-rep scorecards that hand your GM a clear read on who's closing, who's coasting, and where to coach. Real value on day one, before a dollar changes hands.

Free  ·  No Commitment

The 15-Day Sales Training Program

Before we ask for a single dollar, we run a gamified 15-day training program for your sales reps. They sharpen their skills. You see exactly who's performing and who isn't. Your GM gets per-rep scorecards with real data.

Gamified training that your reps actually engage with
Per-rep scorecards delivered to your GM
Proves the system before any contract is signed
Shows your team what winning looks like with hard data
Zero cost · Zero commitment · Just results
Start the Free Training →
GM Scorecard Preview
Rep: Martinez
88
Rep: Chen
74
Rep: Williams
91
Rep: Torres
62
Rep: Johnson
79
Know who's producing before you pay a dime. Your GM sees this on day 1.
AI Voice Calling

Your team clocks out.
ZRS keeps working the phones.

Natural-sounding AI voice that follows up by phone through every legal calling hour — persistent, never pushy, always ready to book the next appointment. Text & email run 24/7; calls respect TCPA hours and each shopper's consent. A night-shift shopper who wants a midnight callback gets one — the moment they ask for it.

AI Voice  ·  Active Call Simulation
"Hi, this is Zoe calling from [Dealership Name]. You recently submitted an inquiry — I just wanted to follow up and see if you had any questions or if we could set up a time to come take a look..."
►  Hear the actual AI voice
On iPhone, flip your ringer/silent switch ON if you don't hear it.
● Live Natural voice · Not a robocall Pro tier only
Works evenings & weekends
Calls within legal calling hours your team doesn't cover — evenings, weekends, holidays. After-hours leads get an instant text or email now, and a call the moment it's allowed.
Human-sounding voice
Natural-sounding AI voice that has a real conversation, answers questions, and steers toward an appointment. Not a robocall.
Part of the full sequence
Voice calls layer into the text and email follow-up sequence. Multi-channel persistence that reaches leads where they are.
Calls summarized in lead cards
Every AI voice call is summarized into the morning lead hand-off. Your BDC knows what was said, every single time.
Available exclusively in the ZRS Pro tier at $3,995/mo per rooftop.
Simple, Per-Rooftop Pricing

Priced to pay for itself
on one deal.

One extra deal a month covers it. Per rooftop, per month. No setup fees for standard deployments.

Core
$2,995/mo
Per rooftop  ·  up to 500 leads/mo
  • Instant lead contact (text + email)
  • 24/7 automated follow-up sequences
  • AI appointment booking
  • Runs alongside your CRM
  • Single rooftop
Book a Demo
Most Popular
Pro
$3,995/mo
Per rooftop  ·  up to 1,500 leads/mo
  • Everything in Core
  • AI voice calling — 24/7
  • Clean morning lead hand-off
  • Per-rep scorecards for your GM
  • Runs alongside your CRM
  • Priority support
Book a Demo →
Enterprise
Custom
Dealer groups  ·  multi-rooftop
  • Everything in Pro
  • Multi-rooftop & dealer-group rollout
  • Custom lead volume & SLAs
  • Dedicated onboarding
  • Dedicated success manager
Contact Sales

One extra deal a month covers it. Per rooftop, per month. No setup fees for standard deployments.

Built by a Dealer Guy

Not a tech company.
An operator who outworks the lot.

Zuta Retail Solutions was built by someone who actually knows what BDC, gross, and turn mean — not a software team that thinks they understand dealerships. We come from the floor, and we build the way we sell: relentless, no excuses, first one in and last one out.

That work ethic is the whole point of the product. The leads that die in the response gap die because people get tired, go home, and clock out. ZRS doesn't. It carries the same grind into every hour your team can't — nights, weekends, holidays — so no opportunity gets left on the table. Your CRM stays in place, your team gets clean handoffs, and the system speaks the language of the floor. No rip-and-replace, no long implementation, no learning curve for your managers.

Automotive operator first

Built from experience in BDC management, gross tracking, and turn. The tool reflects how stores actually run — not how engineers imagine they do.

Built by people who ran the floor

Every workflow reflects how a real store actually operates — not how engineers imagine it does. The result is software your managers trust on day one, backed by a team that stands behind the numbers.

L
Luke Prisuta
Founder · Zuta Retail Solutions & Prisuta Labs

Automotive operator who actually knows BDC, gross, and turn — and the kind of grind it takes to run a store right. Built ZRS because he watched too many leads die in the response gap while good teams worked themselves to the bone, and knew AI could close that gap permanently without ever cutting a corner. Founder of Prisuta Labs, the AI venture studio behind ZRS.

Automotive Operator BDC · Gross · Turn AI Builder Founder-Led
Sales & partnerships
luke@prisutalabs.ai
Live Demo

See it live in 15 minutes.

Watch ZRS contact a lead in real time, run through the follow-up sequence, and show you exactly what your BDC would get the next morning. No slides. No sales pitch. Just the product running.

Duration
15 minutes
Contact
luke@prisutalabs.ai
Response
Same day